The households purchase behavior and visitors shopping - amusing centre Olympia
نویسندگان
چکیده
منابع مشابه
Search mode and purchase intention in online shopping behavior
This study focuses on the effect of website visitors' goal-oriented search mode on purchase intention in online environments. In a study of 874 respondents recruited from 13 online shops representing a diversity of product categories and customer segments, the effect of visitors' goal-oriented search mode on purchase intention is found to be moderated by product involvement and product risk. Fu...
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15 صفحه اولTurning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels
Engaging customers in electronic commerce via a web site poses new challenges for firms. The primary objective of this paper is to develop a theoretical model for predicting purchase behavior in an electronic channel. In predicting purchase behavior, we employ web site use (i.e., technology use behavior) as a key antecedent. Use behavior has been an important dependent variable in much IS resea...
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ژورنال
عنوان ژورنال: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
سال: 2014
ISSN: 1211-8516,1211-8516
DOI: 10.11118/actaun200654060047